SCOPE

Your entire digital operation.

pipera runs the 13 core functions of your digital operation in one place. Look through the scope and the deliverables of each one.

13FUNCTIONS
01Brand foundation

Before production starts, your audience, your brand voice and what sets you apart are defined and written into a brand file. All communication is built on it, and every piece of copy, creative and campaign is checked against it before it goes out.

DELIVERABLES

  • AUDIENCE AND POSITIONING DEFINITION
  • BRAND VOICE AND COPY RULES
  • VISUAL SYSTEM, TYPE AND PALETTE
  • CLAIM BOUNDARIES AND APPROVAL CRITERIA
02Website and store

Your website and online store are built, launched and continuously improved. Structure, copy, product and category pages, checkout and the legal pages your market requires are all in scope. The work does not stop at launch: conversion improvements continue every month.

DELIVERABLES

  • BUILD, LAUNCH AND HOSTING
  • DOMAIN AND SECURITY CERTIFICATES
  • PRODUCT AND CATEGORY PAGES, POPULATED
  • LEGAL PAGES FOR THE MARKET YOU SELL INTO
03Creative production

Your product photography and video are produced in the format each channel requires. Studio frames for the catalogue, lifestyle frames for the feed, vertical cuts for paid and creator style video with a voice on it all come off the same production line.

DELIVERABLES

  • PRODUCT AND LIFESTYLE STILLS
  • FEED, STORY AND VERTICAL VIDEO
  • CREATOR STYLE VIDEO WITH VOICEOVER
  • VARIANTS CUT TO THE RIGHT RATIO FOR EVERY PLACEMENT
04Copy and messaging

Post, ad, email and website copy is written to match your brand voice. Copy is planned across channels rather than piece by piece, repetition is tracked, and everything published is checked against the brand file.

DELIVERABLES

  • POST CAPTIONS
  • AD COPY WRITTEN AGAINST TESTED ANGLES
  • EMAIL SUBJECT LINES AND BODIES
  • WEBSITE AND LANDING PAGE COPY
05Calendar and publishing

The content calendar is planned and approved content is published from your accounts. Instagram, Facebook and TikTok are connected directly, publishing times are set in the calendar, and anything you want to sign off first waits in its own queue.

DELIVERABLES

  • A PLANNED WEEKLY CONTENT CALENDAR
  • SCHEDULED POSTS AND STORIES
  • PUBLISHING STRAIGHT TO CONNECTED ACCOUNTS
  • A HELD QUEUE FOR CONTENT AWAITING APPROVAL
07Email

Welcome, abandoned basket, post-purchase and winback flows are automated. These flows carry most of the volume, and campaign sends are planned on top of them. Your sending domain is set up and its authentication records are configured.

DELIVERABLES

  • LIFECYCLE FLOWS, BUILT AND MAINTAINED
  • CAMPAIGN SENDS AGAINST THE CALENDAR
  • LIST HYGIENE AND CONSENT HANDLING
  • A SENDING DOMAIN YOU OWN, WITH AUTHENTICATION RECORDS
08Outreach

Prospective customers are contacted on your behalf, by email and on LinkedIn. The target list is built and verified for you. The moment a reply arrives the automated sending stops and a person takes the conversation over.

DELIVERABLES

  • TARGET LIST BUILT AND VERIFIED
  • SEQUENCED SENDING WITH REPLY DETECTION
  • REPLY HANDLING AND QUALIFICATION
  • QUALIFIED CONVERSATIONS HANDED TO A PERSON
09Search visibility

Technical SEO and content work make your brand more visible in search results. Crawl, index and speed problems are closed first, then the site structure is set, then content is produced on the terms people actually search.

DELIVERABLES

  • CRAWL, INDEX AND SPEED FIXES
  • PAGE, HEADING AND METADATA STRUCTURE
  • CONTENT PRODUCTION ON RESEARCHED TERMS
  • A PLANNED INTERNAL LINKING STRUCTURE
10Competitor tracking

Competitors and market openings are tracked on a schedule: their ads, their storefronts, their offers and their posting rhythm. The output is a list of the gaps worth acting on, each with the reason attached.

DELIVERABLES

  • TRACKED COMPETITOR SET
  • OFFER, PRICE AND FORMAT COMPARISON
  • A WRITTEN GAP AND OPPORTUNITY REPORT
  • RECOMMENDATIONS, WITH THE REASON
11Sales measurement

Store, site and advertising data are combined and revenue is attributed to the right source. Server side records are deduplicated against browser records, so the same order is never counted twice and the weekly report stands on verifiable data.

DELIVERABLES

  • STORE AND PLATFORM CONNECTION
  • SERVER SIDE EVENTS, DEDUPLICATED
  • PRODUCT CATALOGUE FEED
  • THE MEASUREMENT LAYER REPORTING STANDS ON
12Messaging channels

The channels your customers reply on are run with consent and with human approval. Broadcasts go only to people who opted in and only over the official business APIs, and every send passes a check first.

DELIVERABLES

  • CHANNEL SETUP ON OFFICIAL BUSINESS APIS
  • APPROVED TEMPLATE MESSAGES
  • CONSENT GATED SENDING
  • HUMAN APPROVAL BEFORE ANY BROADCAST
13Reporting

The weekly report shows the core metrics and the changes made, clearly. Behind it sits a record of what changed, why, and at which step, so any past week can be gone through again afterwards.

DELIVERABLES

  • WEEKLY REPORT
  • CORE METRICS TRACKED OVER TIME
  • THE CHANGES MADE, AND WHY
  • FULL ACTION HISTORY

If you need something that is not on this list, we cover it on the call.

Book a call.

30 minutes is enough to start.

The brand’s current position and what it needs are assessed on the call.

Book a call

Scope and fee are settled on the same call.